As part of the University's behavioural change strategy to reduce our carbon emissions, Facilities launched a new environmental brand/campaign called 'Everyday Behaviours'. The aim of the campaign is to motivate staff and students to think about what they can do differently while on campus to help reduce University carbon emmissons.
Campaign objectives and key messages:
Encouraging sustainable behaviours - inspiring, persuadin, and gently coercing staf and students into more sustainable behaviours and product choices.
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